Over the years, Pinterest had made its way into one of the largest social media platforms. With significant female viewers and buying traffic on Pinterest, many people and businesses want to advertise their products and services on Pinterest.
Pinterest marketing of any business and person is different from advertising on other social media platforms because Pinterest is an attractive platform where users use pins designed for visual appeal while on platforms like Instagram where in addition to visual content, people use Instagram to engage in it. every day.
According to Hubspot, 32% of advertisers prefer content to text. That said, Pinterest can be an excellent source of traffic. There are many Ecommerce businesses that use Pinterest to advertise their products. But to grow in any social media platform is not as easy as a toady, to strengthen you need to build followers who want to consume your content and become customers for your business.
Get More Followers on Pinterest
In this article, I will share five easy steps to reach how to get followers on Pinterest?
CONTINUOUS PINNY: Get More Followers on Pinterest
First, you should aim to create real, attractive, and unique anchors. Pinterest content that makes the best new and useful, something new that people have never seen or read before. This means you should try to avoid using images on your maps that look too good. Make no mistake about it, you can still use stock photos, but make sure they are high quality, delicious to really represent your product.
Also, you need to pinch often. This helps your content reach a wider audience. Speaking of Pinterest, this is the golden rule: consistency is key!
We recommend using Tailwind to set up your anchors in advance. In fact, you should plan between 5-20 pins a day! Also, make sure you set up Anchors to be delivered at a time when your audience is most active (which you can find with your Tailwind stats).
2. Customize your Pinterest profile
To get things started on the right note focus on your Pinterest profile, first. Improving your profile is like editing your profile to make it look good. Having an edited profile will allow you to have a good first impression, and people are more likely to follow you if they stay on your Pinterest profile.
Go through these steps to better prepare your Pinterest profile: –
- Choose a brand username
- Write a description of your bio and talk about what you will give to your PINs. Let your audience find it important to follow you
- Create boards and add a description to those boards
- Arrange your boards and pins
- Claim your website to appear on your Pinterest profile
- Creating a Pinterest profile should be the first step in starting your Pinterest marketing.
3. Create and design attractive anchors
About creating unique PIN designs depends entirely on your location. There are 200+ Billion PINs on Pinterest. Since Pinterest is a visual platform, your pins need to stand out from the rest by: –
- Unique PIN design
- Brand colors used on pins
- Content is pinned
- In order to create and design attractive anchors, you need to get an idea of an interesting design that you can start with. To help you with that, search your keywords on Pinterest and select the most relevant links in your niche and get inspiration from those designs.
- If you are a designer, you can choose to design your own pins (or), you can choose simple design software as a canvas to create your Pinterest pins. Once the designs are complete, add your content, description, Hashtags, and link to your website.
4. Join Group Boards
A major source of growth on Pinterest is contributing to Group boards. Group boards are a place where many Pinterest users join to share their domains specific to their domains.
As a Pinterest user, you can find relevant group boards that you can join on Pinterest by searching for your topic in the search section and sorting them by boards.
You can even use websites like PinGroupie to search for the right group boards within your niche. Get team board details and later apply to join those team boards.
Team boards are designed to give you wide access without your fans on Pinterest. So sharing your pins with these group boards will help your anchors to get the best possible access. The advantage is that, if people like your pins, they will repeat and comment on them.
5. Pinterest engagement strategies
To grow in any social media, interaction is key. You need to interact with others within the arena to get more followers. Four great ways to get involved on Pinterest are: –
Repin: Repin is considered a share / like Pinterest. You can choose to duplicate related pins and add them to your boards. In one day, try to re-pin 20+ pins into your account.
Comments: Commenting on pins is considered important. Leaving positive feedback in the comments section will create a positive impact and may lead others to follow you and see your content.
Message: Pinterest users do not seem to be using their messaging feature too much. But texting is a great way to stay in touch with people. As few people use messages on people. As you send more messages to different people, they will immediately notice the notification, and they are more likely to open and read your message instead of ignoring it.
Follow Strategy: Tracking is a widely used strategy on platforms such as Instagram. But this strategy also applies to Pinterest. Applying a follow-up strategy alone will get you over 1000 followers on Pinterest.
Easy to use; all you need to do is find links and popular accounts within your niche. Follow the people who associate with those pins and accounts. Every day choose to follow 100 people in bulk and by using this one strategy, you can reach over 1000 Pinterest fans in 4-5 weeks.
Pinterest is said to have more than 320+ active users on the platform. However, it is not used by most advertisers and products. But this forum is very real and very easy to grow your product compared to other social media platforms.
Despite the small overcrowding, you need to be consistent and be good at your marketing strategies to get fans on Pinterest